Campaign Optimization & Reporting

  • Conversion Tracking & Reporting

    Conversion Tracking & Reporting

    Implement AdLux tracking pixel and get data on what specific sources of traffic are converting for you.
  • SmartRotation

    SmartRotation

    Run two or more ads in an ad group and rotate them automatically optimized by CPA, based on conversion tracking pixel information.

  • AdRotation

    AdRotation

    Run two or more ads in an ad group and rotate them evenly or optimized by SmartRotation or click-through rate.
  • Impression Reporting

    Impression Reporting

    Assess your campaigns – find out which of your ad creative and keywords are appearing the most.

Traffic Targeting

  • Geo-Targeting

    Geo-Targeting

    Your PPC advertising campaigns on the AdLux network can be focused on the geographic location of your desired customers. AdLux offers extended reach into Australia and New Zealand.
  • Day-Parting / Ad Scheduling

    Day-Parting / Ad Scheduling

    Only show your ads when you know your customers are searching for your products – schedule your ads only to appear at certain times of day.
  • Site-Level Targeting & Budget Capping

    Site-Level Targeting & Budget Capping

    Customize your traffic! Our Account Management team can work with you to choose the distribution channels or traffic categories that best suit the needs of your Account or Campaign.

Keyword Targeting

  • Smart Match

    Smart Match

    Gives you precise control over when your ads appear by taking care of common misspellings, shared “root” words, and different word orders.
  • Broad Match

    Broad Match

    (including Negative Match) Matches a wide range of queries, allowing you to display your ads to a broader audience. Use Negative Match keywords to optimize Broad Matched campaigns.